Why Being Pet-Friendly is Your STR’s Best Asset in 2024-2025?

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As the Short-Term Rental (STR) market becomes more competitive, property managers and hosts are searching for innovative ways to stand out. One surefire strategy that has shown significant growth and demand is offering pet-friendly accommodations. In 2024, pet ownership is on the rise, with over 70% of millennial and Gen Z travelers bringing pets along on vacations.

By embracing this trend, you can not only increase your bookings but also build a loyal customer base. Here’s why being Pet-Friendly is your STR’s best asset and how to tap into this growing market and make your STR property a pet lover’s dream.

1. Being Pet-Friendly Is More Than a Trend

Pets are increasingly considered part of the family, and travelers are prioritizing properties that cater to their four-legged companions. For many pet owners, finding a comfortable, pet-friendly place to stay is a key factor when choosing a vacation rental. Ignoring this segment of the market means missing out on bookings from travelers who are willing to pay extra for pet accommodation.

Not only can being pet-friendly help boost your booking rates, but you can also charge a premium by including pet fees. A well-thought-out pet policy can add value to your property without overwhelming your guests with restrictions.

2. Setting Up Your STR for Pet Guests

A pet-friendly STR doesn’t mean sacrificing cleanliness or aesthetic appeal. In fact, with some simple tweaks, you can make your property welcoming for pets while maintaining its allure for non-pet owners. Consider these essentials:

• Pet Amenities: Provide essentials like pet bowls, a pet bed, and even some pet treats. These small touches make guests feel you truly care about their companions.

• Outdoor Space: Properties with a fenced yard or nearby parks for walks are highly attractive to pet owners. Highlight any outdoor spaces that allow pets to roam freely and safely.

• Pet-Safe Interiors: Choose furniture and flooring that are durable and easy to clean. Materials like hardwood, tile, or leather are more pet-friendly than delicate fabrics or carpets.

3. Marketing Your Pet-Friendly STR

You’ve set up your STR to be a pet paradise—now it’s time to get the word out. Highlighting your pet-friendly policies in your listings can make all the difference. Here are some marketing strategies:

• Pet-Friendly Filters: Ensure that your STR is listed under pet-friendly filters on all major platforms like Airbnb, Vrbo, and Booking.com. This will immediately connect you with pet-owning travelers.

• Dedicated Pet Photos: Feature high-quality images of your pet amenities and outdoor spaces that are ideal for pets. Show off the areas where pets can relax and play.

• Pet-Focused Descriptions: In your property descriptions, include phrases like “pet-friendly” and “perfect for pets” in both your title and listing details. Mention nearby pet-friendly parks, hiking trails, or pet services (e.g., groomers, pet stores).

4. Catering to the Growing “Pet Parent” Market

Not only is the demand for pet-friendly properties increasing, but so is the expectation for high-quality accommodations for pets. Today’s “pet parents” are looking for STRs that provide a premium experience. Offering pet safety features such as a secure yard, pet cleaning supplies, or even optional pet-sitting services can make your property the top choice.

5. The ROI of Being Pet-Friendly

Wondering if catering to pets will yield a strong return on investment? The answer is yes. Statistics show that pet-friendly properties enjoy higher occupancy rates and longer stays, as pet owners are less likely to shorten trips when they can bring their pets along. Additionally, they are often willing to pay a premium for pet stays, which can boost your average nightly rate.

Incorporating a pet fee not only covers any potential extra cleaning costs but also increases your revenue. It’s a win-win for hosts who want to maximize profits without deterring non-pet owners, as the pet fee keeps costs transparent.

6. Setting Boundaries: Crafting a Pet Policy

While welcoming pets can be beneficial, it’s crucial to have clear guidelines in place. A well-crafted pet policy should address:

• Pet Size Limits: Specify if there are any weight or breed restrictions.

• Number of Pets: Outline how many pets are allowed per stay.

• Pet Fee: Be clear about any additional charges, such as a pet fee or security deposit.

• House Rules: Include basic rules for pet owners, such as cleaning up after their pets and not leaving them unattended in the property for long periods.

Making your STR pet-friendly is not just about keeping up with the times—it’s a smart business move that can significantly boost your bottom line. With a growing number of travelers seeking pet accommodations, positioning your property as a welcoming place for both humans and their furry companions opens the door to new opportunities and customer loyalty.

By marketing strategically and offering thoughtful pet amenities, your STR will become a top choice for pet owners, ensuring increased bookings and glowing reviews.

Thanks for reading

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Best, Edgar Rangel M. 

HiveNB Commercial Director